Written by This blog is about the Real-time Marketing Consent Center, which allows you to manage consent information given by your customers for sending text messages through real-time marketing journeys.
Real-time marketing consent is contact-point based and works for messages sent to contacts, leads, and Customer Insights profiles. Consent records can be created for managing emails and text messages consents.
The real-time marketing rules for sending text messages are slightly different than the rules for sending emails. A user must always opt-in to consent to receive commercial text messages, irrespective of the consent enforcement model.
Scenario: When a real-time marketing journey is published, which needs to send text messages to the respective contact information (mobile phone) given by the customer. The journey as shown in the Fig.1 fails to send the text messages to the respective recipient’s number given in the Lead record.
Hence, if we check the ‘Delivery and Interaction Details’ of the Text Message action as shown in Fig.2, it indicates the lack of consent provided to the respective contact information (mobile phone) given in the lead record.
How Contact Point Consent Records Created for Text Messages:
Thus, for managing consent for text messages, you can go to Marketing App > Real-Time Marketing > Consent Center. Click on the ‘Phone Consent’ option on the ribbon to create contact point consent records for the respective recipient’s number as shown in Fig.3 below.
After entering the recipient’s number for which you need consent and enabling the tracking options as shown in Fig.4, the contact point consent records with the status ‘Opted In’ will be created in your Real-time marketing consent center as shown in Fig 5.
Therefore, only by enabling this ‘Opted In’ consent for the recipient’s numbers, you can send text messages to respective lead records through real-time marketing journeys.
Hope this blog was helpful!
Dynatecon Solutions 