CRM (Customer Relationship Management) is a business strategy that should assist businesses with effectively managing their customers. CRM is a broad concept that is primarily focused on customer service. The primary goal is to help you and your employees achieve excellent customer service. The broad concept of customer management is represented by its best practices,…
Category: Compare Systems
Top 6 Trends in Enterprise CRM
Back in the old days, customer relationship management (CRM) was a simple affair: It consisted of a receptacle for customer information, a means of accessing it easily, a way to track activity on specific clients, and a few reports. While those elements remain, a whole lot more has entered into the picture. Gartner, for one,…
Who is Leading in Social CRM?
There is so much buzz about social CRM these days. Companies like Intuit, Procter & Gamble and Citigroup have embraced it in a big way. Gartner is now devoting magic quadrants to it and a slew of companies have raced into this emerging field. According to Gartner, social CRM will be a $1 billion subsector…
Which Enterprise CRM Tool Is Right for You?
When it comes to customer relationship management (CRM) software and services, there are a lot of choices out there. But which one is right for you? We'll look at a handful of enterprise CRM vendors — Oracle, Salesforce.com, SAP, Microsoft, RightNow, Pegasystems and Sword Ciboodle — to give you a sense of what to look…
Evaluating CRM SaaS Providers
Software as a Service (SaaS) offers customers a choice of how to purchase and consume business applications. As pricing can be different from traditional software purchases, it is important to understand any nuances that may result in higher costs than anticipated. Ask these questions to make sure you are getting what you expected: How much…
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