Ownership: Private
Headquarters: Indianapolis, Indiana
Software Type: On-premise Software
Aprimo Pricing: Not Published

Aprimo CRM Review/ Key Strengths

  • Aprimo’s suite of CRM products encompasses the technology spectrum of Marketing Resource Management and Campaign Management software.
  • Pure play specialist in marketing automation

Aprimo CRM Marketing Products:

  • Marcom & Production Management
  • Fulfillment & Delivery Management
  • Planning & Financial Management
  • Customer Dialogue Management
  • Lead Management

About Aprimo

Founded in 1998, Aprimo aligned itself around a vision of bringing Enterprise Marketing Management to market. Nearly a decade later, Aprimo is the first vendor to deliver marketing software that provides role-based functionality for the entire marketing department.

Aprimo provides Enterprise Marketing Management (EMM) software to leading marketing organizations around the world. Aprimo’s software is built on its visionary Enterprise Marketing Backbone™ which uses a services oriented architecture (SOA) that eliminates marketing as an island of automation.

Aprimo addresses the challenges and opportunities of marketing executives — alignment with the business, accountability for investments, multi-channel marketing, differentiating against competitors, managing a brand and maximizing the lifetime value of the customer base. Aprimo’s empowering technology maximizes shareholder value and secures the place of marketing in the boardroom.

The company has delivered over 200 successful customer deployments across 40 countries. Aprimo empowers the world’s leading brands in financial services, telecommunications, life sciences, automotive, entertainment and media, retail, consumer goods and B2B, including Bank of America, Cingular, Home Depot, Pfizer, Toyota and Warner Bros.

Aprimo is headquartered in Indianapolis, with offices worldwide.

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