Headquarters: Mississauga, Ontario, Canada
Software Type: On-premise Software
Ardexus Pricing: Not Published
Ardexus Key Strengths
Ardexus CRM Products:
- Customer Relationship Management
- Marketing Automation
- Sales Automation
- Service Automation
- MODE Reporter
Ardexus is a spin-off of a 15-year-old company, Canberra-Packard Canada, Ltd. (CPC). CPC is a successful distributor of automated laboratory equipment for the pharmaceutical and biotechnology industries. Originally, CPC developed Ardexus MODE for its internal use to help manage its customers and its sales efforts. With a track record of success in building and managing a midsize company behind it, Ardexus’ management team is now focused on CRM.
Ardexus’ CRM suite supports the three main CRM functions: selling (TASC), marketing (FIND), and customer service (CARE). The solution set is aimed at mid-market companies seeking to better manage their strategic customer information and improve the processess that handle their relationships with their customers.
Ardexus has deployed its mid-market solution as a shrink-wrapped and layered application for Lotus Notes, complete with documentation for installing, customizing or configuring, importing data, administering, and using the system.
Each module may be used independently or in combination with any or all of the others. Together the modules act seamlessly to address the requirements of the Customer Relationship Management (CRM), including sales, service and marketing.
Ardexus takes a consulting approach to their CRM solutions. They have a deep understanding of the problems companies face. A part of their CRM solution is the up-front consulting that will lead to the right fix, and facilitate your company’s transition to becoming more customer focused.