Ownership: Private
Founded: 1998
Headquarters: Roswell, Georgia
Software Type: Hosted

LeadMaster Key Strengths


  • Affordability
  • Ease of use
  • Superior customer service and customization
  • Access to related services for demand generation, virtual call center services, Lead Driver support, website integration, CRM consulting


LeadMaster CRM Features:


  • Sales, including: Sales Force Automation, Lead Tracking, Contact Tracking, Opportunity Management, Real-time Dashboards, Channel Sales
  • Virtual Call Center
  • Marketing, including: Demand Generation, Marketing Automation
  • CRM Reporting and Analytics, ROI Measurement
  • Website Integration and Web Forms to capture and track leads from websites, event registration, surveys
  • Mobile CRM, Outlook Integration, Collaboration


About LeadMaster

LeadMaster offers a full roster of integrated sales and marketing products and services designed to increase sales and enable healthy return on investment on marketing programs.  LeadMaster’s online customer relationship management (CRM) system provides an easy-to-use web-based knowledgebase that you can leverage for response tracking, data mining and marketing reporting. 

In addition, you can drive demand generation and increase return on investment (ROI) by taking advantage of LeadMaster’s complementary tactical services, including:

  • Outbound telemarketing programs to uncover qualified leads, including list acquisition and script development
  • Closed loop sales support, including professional Lead Driver services to ensure effective lead follow-up by internal sales teams and business partners
  • Web-based surveys, lead generation forms, landing pages and online event registration
  • Print and online creative services for direct mail, micro websites and event management
  • Expert consulting services for program development and process refinement

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